I cannot wait to see this working. I have never trusted those figures of audience reach with online radio. A block chain upon these figures will definitely gain my trust...An advertiser
While broadcasters can decide if they want to sell and broadcast their own advertising's. It is still a hell of a job to find advertisers to pay for broadcasting time. While we provide each broadcaster reliable statistics protected by the block-chain, to impress their potential customers for buying advertising time, it is in most cases only suitable for local stations with local advertisers. Secondly we offer the station managers a network of advertising campaigns to broadcast over their radio station. You will have a platform where you can select following several criteria the right audience. To calculate the needed budget and to reach the right audience you can make profiles and see the the range of your campaign.
Stations cannot alter their listener statistics, or streams your advertising broadcast has reached. These are protected by the block-chain. You can plan ahead, cancel or change your campaign whenever you want, without loose of credits.
Since online radio is worldwide, and people are more and more mobile users comparing with a few years ago. Every participating Broadcaster Panel radio station is an independent radio stream without interfering from our end. It is up to you to decide if you want to advertise on a radio station or not. Depending on your campaign settings, you can set levels on the region of your campaign.
Searching for a channel reaching the right public is hard in the world of media streams. Theme radio's are the future, and theme means profiling, always a time saver!Geert Surkijn, CEO